Boat Cruise Opened Rio Programme

Region Bergen and DNB hosted a boat cruise in Rio de Janeiro as kick-off for Rio Oil & Gas 2014.

Published: 16 September 2014

A similar cruise has become a tradition during OTC in Houston and ONS in Stavanger, and more than 100 people attended the boat trip on the Guanabara Bay in Rio de Janeiro on 14 September 2014.

Representatives from DNB, Innovation Norway, INTSOK and all the companies and officials in the Bergen Region delegation were present, along with clients, collaborators and important industrial stakeholders.

Together they spent an afternoon on board a typical Brazilian 'escuna', cruising the Guanabara Bay and passing by some of the main shipyards in Rio de Janeiro.

Important Meeting Place

County Mayor of Hordaland Tom-Christer Nilsen is heading the Bergen Region delegation, and CEO of NCE Subsea, Owe Hagesæther, is also a part of the group.

- This is an initiative we have taken to attract the people we would like to meet during Rio Oil & Gas, and give the participants a meeting place and an arena for networking in more informal surroundings than the expo itself. Hopefully they will make contacts that might facilitate future business relations between Norwegian suppliers and Brazilian customers, Mr. Nilsen says.

He would like to serve as a door-opener to local and regional industry during Rio Oil & Gas.

- This industry is very important to our region, and our main task is to back them up as they seek new opportunities abroad. In Norway, the oil and gas industry has sustained us for decades and over the years, we have built up world-class competence on several fields. Now we need to find a way to make the Norwegian supply industry a successful export industry. Some Norwegian companies have succeeded as suppliers internationally, but we would like to see many more succeeding, Mr. Nilsen says.

- Simply a great way to start the Rio Oil & Gas event, says Katrine Trovik, DNB head of South America. Several DNB colleagues from Rio de Janeiro office and the local Bergen office, as well as DNB clients, accompanied her on the boat cruise on 14 September.

- This is something we have done with success in Houston for some years. It is important to come together in a setting like this and give people the opportunity to get to know each other. Knowing the right people and acquiring the right kind information is vital in business. How to do business in Brazil is one kind of information that people exchange. It is important for us to stand together and back each other up, Katrine Trovik says.

Cluster Cooperation

Amilton Machado represents the Brazilian Confederation of Industries, CNI, and is working with NCE Subsea to learn more about Norwegian clusters. He compliments the initiative of approaching the Brazilian marked as a group.

- It is is very difficult to enter the Brazilian market on your own, and vital to have someone to lean on, someone with the information you need, someone who knows the market and the Brazilian companies you would like to do business with. Norwegian companies considering Brazil, should look for business partners, form joint ventures or collaborate on the exchange of technology. I see Norway as the best possible partner for Brazil, Mr. Machado says.

CNI is the coordinator of the Brazilian cluster programme, and Machado talks warmly about the Norwegian cluster model.

- The biggest advantage is the way you make companies in the clusters work together and compete at the same time. They complement each other. This does not happen in Brazil, but it is what we would like to see here as well. 


The Rio Oil & Gas Expo and Conference is considered the most important oil and gas event in Latin America, and takes place in Rio de Janeiro every second year. In the 17th edition of the event, 55.000 visitors are expected. 1300 exhibitors from 30 countries participate. The Norwegian pavilion is one of the 14 international pavilions at the expo. Deputy minister Kåre Fostervold officially opened the Norwegian pavilion on 15 September 15 2014.


A delegation from the Bergen Region, headed by County Mayor Tom-Christer Nilsen, is in Rio for this year's event. Many have come to learn more about the market opportunities in Brazil, currently considered the world's biggest offshore market. The delegation programme includes company visits, seminars, visits to Rio Oil & Gas Expo & Conference and networking events.

Contact Information:

Owe Hagesæther

Chief Executive Officer
+47 908 75 888