Travelling in a group has its advantages
County Mayor Torill Selsvold Nyborg recently lead a Hordaland delegation to Rio Oil and Gas, aiming to build networks, promote our region and to learn about Brazilian and other international markets. The fifteen delegates shared an active programme made by Innovation Norway Rio in cooperation with NCE Subsea and Hordaland Oil & Gas (HOG), with a particular aim for small and middle sized companies to benefit from their visit.
Offers international growth
Technor Valves and Automation started in January 2007 as a result of the merger of Bennex' Valves and Automation department and ScanArmatur. The company has experienced great growth since the merger and now employs 43 people. As 90 per cent of the turnover is domestic, there is a great growth potential for the Ågotnes-based company in focusing on international markets, although new business cultures may cause new challenges.
- During the conference and the organized activities, the delegation had the opportunity to meet several Norwegian colleagues already established in Brazil. These gave a good introduction. As an SMB-actor it is important for us to acquire the business cultures of the various countries in order to succeed internationally, as in this case, Brazil. Herman Friele, representing Business Region Bergen, has long experience from the country, even though he works in an entirely different industy, says Skjeldal. He also came in touch with Erling Lorentzen, who has years of experience from Brazilian business culture.
- The conversations with the established business connections gave taste for more. Brazil is a huge market where a lot is happening right now. For our part we found great value in the Petrobras presentations and talking to their representatives. They told us in detail of their plans for development and business models, showing us our specific market potentials, says Skjeldal.
The managing director of the Ågotnes company went to Brazil, like all others at the conference, to present his company and establish connections. HOG's programme was put together with this in mind, and this was noticeable.
- I found more connections than I had expected, both form the Brazilian supplier industry, Norwegian companies present on the Brazilian market, and from the oil company Petrobras. Innovation Norway?s programme, with seminars, lunches and dinners made this possible. If I alone was to arrange meetings with all the people I met during these hectic days, I would have spent several working days preparing and finding the right representatives within the right companies, Skjeldal says.